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Strategy to improve adoption of an orthopaedic care-platform
Zimmer Biomet is one of the global leaders in the design of hip, knee and shoulder implants. Occupying the highest market share globally in joint-implants.
Research Question
The goal was to identify the barriers for low adoption of the mymobility care-management platform and design a strategy to help Zimmer Biomet overcome those barriers.
What factors influence the low adoption of the mymobility care-management platform amongst Healthcare Professionals?
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How can a data-enabled design approach be effectively implemented in the design and deployment of a service solution?
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What are the values and needs of the healthcare providers during the joint replacement journey that mymobility can meet?
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Is the digital platform contributing to reducing the burden on healthcare providers?
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What may be the reasons for the hesitation preventing the use of such platforms? How might we overcome this hesitation or design more usable platforms?
The first step was to create a system map of the healthcare system in the Netherlands & the UK for joint-replacement. Then the various stakeholders for this problem space were defined, together with the solutions architects of the Netherlands and the UK.
After obtaining a good contextual understanding of the problem and mapping the user-journey, the insights were mapped along the user-journey and the scope of the project was defined. The outcome of 6 research activities was collected through transcripts, interview notes and summaries to do a thematic analysis and find patterns.
To respect privacy of the participants, ChatGPT DALLE-E representative image generated by providing detailed account of the of the 3 co-creation sessions I held. The prompts detailed the setting along with the details of the type of participants.
A sticker-voting survey was conducted at The World Arthroplasty Congress, held in Madrid and 3 co-creation workshops were held in three hospitals in the UK to define directions and validate the insights.
Design strategy
Design roadmap
To see the various solutions proposed and read about my work in detail, click here
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