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Strategy to improve adoption of an orthopaedic care-platform
Zimmer Biomet is one of the global leaders in the design of hip, knee and shoulder implants. Occupying the highest market share globally in joint-implants.
The company developed the mymobility care-management platform to assist healthcare providers during joint replacement journeys and improve patient outcomes.
However, low adoption of the platform by healthcare professionals prompted a need to identify barriers and design solutions to enhance its usage.
The mymobility platform
What are the factors influencing low adoption of the mymobility care-management platform amongst Healthcare Professionals?
The goal was to identify the barriers for low adoption of the mymobility care-management platform and design a strategy to help Zimmer Biomet overcome those barriers.
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How can a data-enabled design approach be effectively implemented in the design and deployment of a service solution?
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What are the values and needs of the healthcare providers during the joint replacement journey that mymobility can meet?
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Is the digital platform contributing to reducing the burden on healthcare providers?
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What may be the reasons for the hesitation preventing the use of such platforms? How might we overcome this hesitation or design more usable platforms?
The first step was to create a system map of the healthcare system in the Netherlands & the UK for joint-replacement. Then the various stakeholders for this problem space were defined, together with the solutions architects of the Netherlands and the UK.
After obtaining a good contextual understanding of the problem and mapping the user-journey, the insights were mapped along the user-journey and the scope of the project was defined. The outcome of 6 research activities was collected through transcripts, interview notes and summaries to do a thematic analysis and find patterns.
From the thematic analysis 6 key themes were identified:
Variability in context of use of mymobility
Lack of care-team motivation to increase engagement
Challenge of innovation ownership in healthcare
Low incentives (internally) to market mymobility independently
Lack of an effective feedback loop
Fear of increased working hours & workload
To respect privacy of the participants, ChatGPT DALLE-E representative image generated by providing detailed account of the of the 3 co-creation sessions I held. The prompts detailed the setting along with the details of the type of participants.
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A sticker-voting survey was conducted at The World Arthroplasty Congress, held in Madrid and 3 co-creation workshops were held in three hospitals in the UK to define directions and validate the insights.
Design strategy
Design roadmap
To see the various solutions proposed and read my thesis in detail, click here
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