Affame

Product development

Creating a new way of delivery that has increased storage, more comfort for the rider and ensures that food reaches the user fresh, whether hot or cold.

Mentors

Vikram Parmar

(Later followed up at Foley Designs under Michael & Niven Foley)

Place

National Institute of Design, Ahmedbad

Year

2016

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Brief:

To design a more efficient food delivery system for delivery agents including a unit that can work for hot as well as cold food. This unit should also be modular and portable so it can be easily detached from the rider's bike. 

I looked at different kinds of restaurants, focusing on middle segment chains such as McDonald, Havmor, KFC, Dunkin' Donuts etc.). Having the need to keep food in a good condition while keeping in mind the image of the restaurant.

With an IR gun I chased down a delivery to note the loss in heat (in case of hot food) and the gain in temperature (in case of cold foods) to note that there is a minimum loss of 5 deg C!

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KEY INSIGHTS

Portable + detachable

Temp regulation (hot+cold)

Modular

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Original temp.

44°C

1 sandwich

Tissue wrapped

Outside box

no insulation

34°C

1 sandwich

Tissue wrapped

Inside box

no heating

35°C

2 sandwiches

Tissue wrapped

Inside box

no heating

38°C

1 sandwich

Tissue wrapped

Inside box

heating pads

38°C

1 sandwich

Tissue wrapped

Inside box

hot air

40°C

2 sandwiches

Tissue wrapped

Inside box

hot air

38°C

Prototyping

Keeping in mind the brief a concept was developed using the therapy cold packs. This was used as a means to regulate temperature after multiple trials with hot & cold food items showed positive results. 

front cover

space for advertising

Cup holder

3 on each side

Side flap 1

For easy access

Side flap 2

Rear attachment

Can accommodate x2 bags

Top flap

To place hot/cold pack

Cushion

To protect food 

Hot/cold pack

Proximal to food for good heat transfer

Bike seat

(for reference)

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This concept was taken forward with Foley Designs, Bangalore with a slightly different brief. The mode of thermal regulation was changed to a peltier device. 

Future of Affame